Deceptive advertising, also known as false advertising, refers to the use of confusing, misleading, or untrue statements when promoting a product. This practice runs afoul of consumer and advertising laws that are intended to promote truth in labeling.
Truth in labeling means that all pertinent information that a consumer should reasonably be aware of should be printed on the label of the product. The goal is to protect consumers by educating them prior to making purchases.
Hidden Fees and Surcharges
Often, companies attempt to deceive consumers by failing to inform them of hidden fees or use of surcharges. In other words, a company may charge extra fees beyond the advertised price for a certain product or service. This is common in cell phone contracts or travel fares.
Disclosing these types of fees in the fine print is insufficient. Oftentimes, especially in mobile phone contracts, activation fees will be included. These should be disclosed prior to purchase.
Fire or “Going out of Business” Sales
“Going out of business sales” are another method of deceiving consumers. Companies may charge customers more for products that had already been marked down. This is an unfair and deceptive business practice that may violate the Washington Consumer Protection Act
Spokane consumer lawyer Mack Mayo has assisted individuals and classes of people get their money back through court-approved class actions. If you have paid too much for a product or fallen victim to a bait-and-switch tactic, feel free to call us at (509) 381-5091 or contact us here.